Are veterinary practices meeting the communication needs of pet owners? What drives pet owner purchase behavior? This market research study dives into these questions and more, providing valuable insights to guide the pet owner experience within companion animal practices.
Key findings include:
- Preferences for email communications from the veterinary practice
- Opportunities to elevate the client/veterinarian relationship
- Perceptions of pandemic-related changes to the veterinary experience
- What drives purchase decisions from a veterinary online store
